Adobe Air

Before Unity, Fierce Fun used the Adobe Air platform extensively. It was a great piece of technology designed as a wrapper for Flash applications. It meant you could deploy Flash apps and games on PC and mobile devices – something Flash was never designed for. The original Macromedia Flash was developed as an animation tool...

Game Rating for Parents

As the graphic quality and production values used in console games are on a par with movies, it is important for parents to consider which games are suitable for their children. Children can play games on a variety of devices from consoles to mobiles. Regardless of the device, the game’s rating should be checked to...

Chinese Game Publishers visit Fierce Fun

Fierce Fun was recently visited by a number of Chinese game publishers, as part of a worldwide tour. During their visit, we presented an overview of the European game publishing market and some of the advantages to publishing games from Ireland. We also discussed publishing games in China and there was considerable interest in our...

Advergaming, Branded Games and Marketing Games

Advergaming, branded games, marketing games as part of the marketing mix are increasingly making their presence known world wide. This kind of marketing connects with the consumer in a fun but casual way, on all types of devices, but primarily on mobile devices. It seeks to provide positive experiences for the players or players, this in turn...

Interactive Banner Ad Game

The online sales team at Independent News & Media required an interactive game that would fit their banner ad format. The game needed to work seamlessly on both desktop and mobile devices. Using our HTML5 game software, Fierce Fun created the banner ad game in a very short period as it was needed as part...

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