Most progressive marketers are aware of the value of gaming content as part of their digital marketing portfolio. With games like Candy Crush and Angry Birds, game playing is now a mass market entertainment activity, enjoyed equally by both male and female players. Generation Y and millennials have all grown up with games – they...
Tag: custom games
Bespoke Custom Games for business – Works every time.
As the gaming community has known for a long time, a game is not just about winning or losing, its far more important than that. Games are increasing in complexity all the time and are now firmly rooted in our everyday lives. Recent daily news reports about the invasion of PokemonGO players to such diverse...
Online Games for Digital Advertising
I am still surprised when I have to convince people how useful games are as advertising tools. For the last 2 decades in the US, games have been successfully used by companies such as McDonalds, Coca Cola and Ford to promote their brands and products. With the massive growth of casual games (social and mobile),...